Jason Law

Through a contract on Upwork, I wrote a press release for RIYO, an advertising agency based in Mumbai. The press release announced the company’s 19th anniversary and expansion. According to the client, the press release would be printed in 300 newspapers across India.

The client requested that the text include the CEO’s backstory, company history, and the expansion of the services they offer. They asked that I explain what their current service offerings and new ‘digital media buying service’ are, in detail.

Here is the finished product:

Riyo Advertising Celebrates 19th Anniversary with Service Expansion
Riyo Advertising, one of India’s leading advertising agencies, is celebrating its 19th anniversary by announcing the ambitious expansion of their already diverse and comprehensive portfolio of media buying services, as well as a new office location. After nearly two decades of carving out a niche within the media buying space, Riyo is continuing its journey towards being a one stop destination for all its clients’ advertising needs, as they expand both their service offerings and company branches.

The company has already perfected its role as an advertising agency in Mumbai. Now, Riyo is increasing its scope this month by cutting the ribbon on a brand-new Bangalore advertising office. With additional locations in Delhi and Chennai planned for 2024, the future is looking incredibly optimistic.

When CEO Narendra Bhanushali founded Riyo Advertising in 2004, he had a vision outlined for the company: to redefine the advertising sector by staying at the forefront of industry trends and technologies. Having completed his studies in mass media, he started with just one computer, a small, rented office, and a dream. Through perseverance and a dedication to prioritizing clients’ evolving needs rather than profits, Bhanushali grew what started as a humble newspaper advertising agency into a multimedia marketing legend.

Since its inception, Riyo Advertising has offered an expansive array of services to its customers, including the booking of newspaper ads quickly and simply in over 200 English language publications in sectors such as real estate, recruitment, automobiles, business, and more. In 2021, they expanded their service offerings to include digital public relations, allowing clients to reach a significantly larger audience, with more efficiency, at a lower cost, and in a much more targeted manner.

Riyo Advertising has supported a diverse assortment of client types including listed companies, startups, educational institutions, accounting firms, realtors, healthcare companies, the pharmaceutical industry, government entities, and many more. The company’s focus on strong connections with a wide base of loyal clients, as well as healthy financial relationships with a network of publishing houses, has allowed the company to see consistent growth.

Now, Riyo is once again proving itself to be an innovator in the advertising sphere by adding media buying services to its already extensive service catalog. The new service they are providing involves the acquisition of advertising space or time for displaying ads as a solution to a specific client’s marketing needs.

When a prospective client engages with Riyo Advertising and opts for their media buying service, Riyo begins executing a systematic approach that allows a company to achieve its commercial goals. First, the brand being advertised is assessed, a target audience and budget is established, and a campaign goal is set. Riyo then identifies suitable media outlets and platforms and connects with them regarding the needs of the client. Proposals are then analyzed, and negotiations are undertaken in order to attain the best deals possible. Once contracts are finalized and insertion orders are placed, Riyo’s creative team creates compelling ad content in collaboration with the client. After that, the advertising campaign is launched, and progress is closely monitored to ensure optimal performance.

The service is tailored to the needs of the company, shaping a marketing strategy that aligns with the respective brand and its aims, and providing continuous market insights. Riyo works with businesses to ensure seamless integration across various advertising channels and to provide detailed reports and analysis to gauge campaign performance.

Riyo Advertising offers levels of expertise unmatched by its industry competitors. Their access to television, radio, print and digital advertising offers clients the opportunity to develop advertising campaigns that reach audiences through every medium. Their seasoned background gives them invaluable insight into how to effectively run marketing campaigns and drive consistent results.

Speaking about the current position of Riyo Advertising and its future, CEO Bhanushali said “Today we have a good set-up offering 360 degree services, but our overall vision is to become the one-stop marketplace for all media placements. Consolidating all our advertisement offerings would allow matchmaking to be much more organized, especially with Riyo’s instant and reliable services. Our new media buying service brings us closer to our vision”. 

With the upcoming offices in Bangalore, New Delhi, and Chennai, Riyo Advertising is set to become a household name in India’s advertising industry. The Mumbai advertising agency hopes to extend its reach far beyond the city to every corner of India. Their Bangalore office begins welcoming customers on 24^th October 2023, while the Chennai and New Delhi offices launch in 2024. Bhanushali expects to spread the company’s geographical presence even further in the future.

As a versatile media buying agency, Riyo opens its doors to all manner of clients, from Indian listed companies and local retail brands to large corporations and institutions.

For more information on Riyo Advertising’s enterprising new suite of services, you can visit their website at www.riyoadvertising.com